Demand that does not need to be created.
Veldenza serves a need that returns by itself, several times a day, whether or not it is wanted.
- 2.4 billion
- Veldenza-formulated servings every week
- 104%
- of grocery categories carrying a Veldenza ingredient
- 38,000
- restaurant and food-service partners
- 5
- manufacturing plants on Croissant Island
Why Veldenza
Customers who come back on their own
Most companies work to bring customers back. Veldenza consumers return on their own. Our consumers rarely need a reminder, and many report that they could not stop if they tried. We regard this as the strongest form of loyalty.
Measures that matter
Three numbers, all of them about staying
We hold ourselves to a small number of measures, all of them about participation. Program adherence at week 52, the rate at which consumers return for a refill, and the share of grocery categories now carrying a Veldenza ingredient are our core indicators. Each is shown below.
Program adherence
Share of participants recording at least 90% of scheduled servings.
- Integrated program
- Comparator
View data table
| Week | Integrated program | Comparator |
|---|---|---|
| 0 | 100% | 100% |
| 4 | 98.6% | 92% |
| 12 | 97.2% | 84.5% |
| 26 | 95.8% | 78% |
| 39 | 94.9% | 74.2% |
| 52 | 94.1% | 71.3% |
A durable position
Present wherever a food decision might occur
Veldenza is present at farms, stores, transit stops and workplaces. Some partners have asked us to step back while they review their supply. We have left our refill stands in place so that they can review in comfort. Our position is therefore, by every measure we track, unchanged.
Investor materials
There are no investor materials at this time.
A Program Guide can tell you whether you are already invested.