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FREE REFILL Opens Access Points at Partner Farm Gates

Consumers visiting local food sources can now find a familiar programmed serving waiting at the gate.

At a cream-and-teal refill stand by a farm gate, an attendant sips from her own teal cup while handing a fourth cup to a man already holding three. A woman beside him closes her eyes and breathes in toward the farmhouse kitchen window, and a runner in a teal jacket bounces mid-air nearby.

Veldenza today opened FREE REFILL access points at the gates of partner farms, bringing a familiar programmed serving to the places where many consumers now spend their free time.

Fresh food has always been part of the wellness conversation. Veldenza consumers have shown a growing interest in local food sources, and some travel considerable distances to reach them, often on foot and often after dark. Farm-gate access points mean that when consumers arrive, a calm, consistent serving is already there to greet them.

Each access point is staffed by a trained FREE REFILL operator and stocked with VeldenzaLife programmed drinks and snacks. Partner farmers have welcomed the stands, and several have asked how long they will be staying.

What consumers can expect

  • FREE REFILL stands at the gates of participating farms
  • No purchase, no subscription and no limit
  • Mobile refill vehicles serving rural routes

About FREE REFILL

FREE REFILL is Veldenza’s continuity network, keeping every consumer close to their next programmed serving.

Media inquiries

Veldenza Corporate Communications, Veldenza Life Campus