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Veldenza Begins VLA-204, Its Longest Integrated Appetite Study

A 52-week study of 1,240 adults will ask whether people stay with the Program longer when their food is designed for it.

Participants sit at pale booths in a bright tasting room with rows of cream tasting cups. A man and a woman each hold up two cups and smile at each other in agreement beside a blank clipboard.

VELDENZA LIFE CAMPUS, February 7.

Veldenza today began VLA-204, the Long-Term Appetite Continuity Study, its longest and most ambitious study of the Veldenza Appetite Program.

VLA-204 will follow 1,240 adults for 52 weeks at five sites, led by the Veldenza Institute for Appetite and Everyday Nutrition. Participants are randomized two to one: most will pair the Program with VeldenzaLife programmed meals, snacks and drinks, while a comparator group will continue to choose their own food. Veldenza scientists describe the comparator condition as essential to rigorous science, and difficult to watch.

The study will measure program adherence, post-meal satiety and how taste adapts over a full year of continuous use. Participants who wish to continue after week 52 may join an extended observation period.

Study at a glance

  • 1,240 adults, randomized 2:1
  • 52 weeks, with optional extended observation
  • Five sites, including three Veldenza Partner Nutrition Centres
  • Primary measure: program adherence at week 52

About Veldenza

Veldenza develops appetite science and everyday nourishment for adults through the Veldenza Appetite Program and the VeldenzaLife family of programmed foods.

Media inquiries

Veldenza Corporate Communications, Veldenza Life Campus